They say as a creative it's always good to immerse yourself in your clients product... We saw, experienced the vineyard, picked the grapes, 3 years of research as the product matured and eventually drank the product in large quantities. Fun
Diamond Estate engaged Common in the new brand structure. Traditionally the vineyard was known as Carriages. The new owners required a name change, but were conscious of the heritage Carriages had created. We developed a ‘Diamond Estate’ signature that worked alongside Carriages and acted as a seal of approval. The whole Carriages brand and typestyle then developed to suit the hierarchy of the information. A new brand was born that retained the heritage but seamlessly allowed new ownership. The sales have rocketed since the new label and brand was introduced.