Common Design Pty. Ltd.
+61 (0)2 9281 0330

1 Esther Lane
Surry Hills, 2010
NSW Australia

If you would like to see the latest presentation or just fancy a chat, please either call the studio or email us. We look forward to hearing from you.

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Diamond Estate

Carriages Hotel and Wine

They say as a creative it's always good to immerse yourself in your clients product... We saw, experienced the vineyard, picked the grapes, 3 years of research as the product matured and eventually drank the product in large quantities. Fun

Diamond Estate engaged Common in the new brand structure. Traditionally the vineyard was known as Carriages. The new owners required a name change, but were conscious of the heritage Carriages had created. We developed a ‘Diamond Estate’ signature that worked alongside Carriages and acted as a seal of approval. The whole Carriages brand and typestyle then developed to suit the hierarchy of the information. A new brand was born that retained the heritage but seamlessly allowed new ownership. The sales have rocketed since the new label and brand was introduced.