Common has a good ongoing relationship with Force Majeure, we initially developed their brand identity and since then have created the visual language for various contemporary dance performances.
The identity itself is very simply based around the idea of contemporary dance, and the relationship and connection through movement of the ‘f’ and the ‘j’. the typestyle around these two letters is simple, timeless and neutral giving the identity reason and purpose, but an air of simplicity that can support and not clash with the portfolio of Performances under the brand – which in turn need their own identity and visual language. working within the arts hits a beautiful cord in the studio. We develop everything from holistic brand rollout to individual show creative.