Common Design Pty. Ltd.
+61 (0)2 9281 0330

1 Esther Lane
Surry Hills, 2010
NSW Australia

If you would like to see the latest presentation or just fancy a chat, please either call the studio or email us. We look forward to hearing from you.

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Gilbert + Tobin

CLIENT: THE WORKS SYDNEY

Common was commissioned by The Works Sydney to help develop a new brand language and identity for Gilbert + Tobin Lawyers to coincide with the launch of their 4 floor presence in the newly built tower 2 in Barangaroo, Sydney.

Mark worked closely with Andy Pilkington from The Works on the strategy and development of brand values prior to creating the brand icon and identity. This was then rolled out through marketing and collateral, and translated as a language into signage, wayfinding and brand presence within their new office location. The language is simple, concise and clear throughout print and experiential touch points.

A complex and thorough process, with 12 lawyers on the other side of the table it had to be a clear language throughout…