Common has had a role in all things regarding the visual language of The Corner House since its conception. From the initial brand mark and way-finding / signage to its pop-up restaurants at the Opera House and various festivals - we've been by their side (and in their bar) ever since! The initial brief: We are a restaurant, a bar, a pizza house, a NY loft style club…. Now build the visual foundations….
The brand rollout has been unique in the sense that the identity is made up of the typography – bespoke letterforms, and the brand mark °. The type is the variable within the brand story and throughout is translated into a typestyle based on the wording, whilst the only constant is the °. This allowed them to take visual and brand ownership of multiple offerings within The Corner House with one set of typographic rules, creating a family. This also allowed the typography to work outside the venue, giving The Corner House strong brand presence on the road, eg: pop up bars and festivals.