Common Design Pty. Ltd.
+61 (0)2 9281 0330

1 Esther Lane
Surry Hills, 2010
NSW Australia

If you would like to see the latest presentation or just fancy a chat, please either call the studio or email us. We look forward to hearing from you.

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Ministry of Sound Annual + TVC

Ministry of sound

The MoS Annual artwork should always feel classic in type, form and creative. It's about hero-ing the brand identity, and the format and content is secondary. The creative expression was scattered within the artwork, and in the TVC - but the cover art was simple purist and beautifully produced.

The TVC was based on a parody of the classic Calvin Klein ad in the 90’s – a simple stripped back concept concentrating on style. The T-Shirts becoming the canvas for supers and moving image.