The MoS Annual artwork should always feel classic in type, form and creative. It's about hero-ing the brand identity, and the format and content is secondary. The creative expression was scattered within the artwork, and in the TVC - but the cover art was simple purist and beautifully produced.
The TVC was based on a parody of the classic Calvin Klein ad in the 90’s – a simple stripped back concept concentrating on style. The T-Shirts becoming the canvas for supers and moving image.