Common Design Pty. Ltd.
+61 (0)2 9281 0330

1 Esther Lane
Surry Hills, 2010
NSW Australia

If you would like to see the latest presentation or just fancy a chat, please either call the studio or email us. We look forward to hearing from you.

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Cutting through the over saturated clutter that is the smart phone accessory sector...

Common was asked to create a brand overhaul of the popular nvs collection of smart phone accessories. After many visits to the shelves of many of the leading retailers it was clear that clarity was essential in an over saturated market. We developed a very simple typographic grid solution that concentrated on aesthetic simplicity and clear information – swiss type, along with packaging that allowed the consumer to touch the product. Something very apparent when speaking to consumers about the shopper experience. The portfolio is undeniably a ‘range’, and the shelf presence of the products in store feels like a breath of fresh air.