A holistic online offering of news, music, radio, events and everything else EDM (Electronic Dance Music) related. From concept to completion we were engaged to undertake all visual communications from the initial identity, website interface and online promotions across all mediums including onsite signage and environmental design.
As with the ever changing and developing subject matter and audience, Pulse needed to constantly develop, react and reinvent itself on a rapid rate. Online years are like dog years so Common was engaged to work on a day to day level as brand guardians with the owners and developers to create a simple set of tools and guidelines that Pulse could grow into.