After a hugely successful inaugural show in 2013, Common worked closely from the start to develop the 2nd bi-annual showing of Sydney Contemporary. We developed the concept and the typography so as to feel fresh but retain the simplicity.
The event spanned over a 4 day period and was visited by over 20,000 art lovers. With over 300 galleries showing beautiful contemporary art from over 13 countries this event was the must see show on the Sydney art calendar. Common created the look and feel from the very first save the date to the very last way-finding sign on site. The process was smooth and the creative revered. All in all a huge success.