Common Design Pty. Ltd.
+61 (0)2 9281 0330

1 Esther Lane
Surry Hills, 2010
NSW Australia

If you would like to see the latest presentation or just fancy a chat, please either call the studio or email us. We look forward to hearing from you.

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Tribe

Aveda lifestyle Salon brand conception

Tribe is a brand unto itself, that sits within the Aveda lifestyle concept family - so needed to compliment Aveda, whilst retaining its own brand identity and personality. Common was involved in the naming, salon fit out, experience and branding across print and signage. The brief: I want people to escape to serenity…

The name created the identity, a unique feminine tribal icon strong in composition accompanied by delicate type. We also made sure that the identity colour, or texture was made up from the material it was placed on – burnt from wood / calved out of stone – again cementing the idea of tribalism and further pushing home the idea of texture and tactility – something Aveda is intrenched in.