Bold, clean and contemporary
Alfred is a creative production company working mainly in the arts. Their portfolio is vast and work uncategorised so the identity needed to be as neutral as possible to compliment the array of work they undertake.
The identity needed to sit in the creative arena, yet also be highly visible externally as a great deal of their presence is in the production of their experiential work. Bold, clean and contemporary tight set Swiss letterforms allows this identity to be recognised, but not seen as is the case with simple neutral brand solutions.
