Branding the 5th extinction to highlight the 6th
Asked to develop the brand identity and visual language for a newly built contemporary museum is a creatives dream. Add the subject matter, and the fact you are working with Dr Ken Lacovara - our modern day Indiana Jones and we're absolutely on board. EFM is a uniquely positioned museum in the heart of New Jersey, set on a quarry housing the most important collection of dinosaur fossils from 66 million years ago, the day the asteroid hit. A hugely important archeological site that has set it's mission to highlight the 5th mass extinction, whilst clearly defining our own existence and the perils we face today with climate change.
