EFM

Branding the 5th extinction to highlight the 6th

Asked to develop the brand identity and visual language for a newly built contemporary museum is a creatives dream. Add the subject matter, and the fact you are working with Dr Ken Lacovara - our modern day Indiana Jones and we're absolutely on board. EFM is a uniquely positioned museum in the heart of New Jersey, set on a quarry housing the most important collection of dinosaur fossils from 66 million years ago, the day the asteroid hit. A hugely important archeological site that has set it's mission to highlight the 5th mass extinction, whilst clearly defining our own existence and the perils we face today with climate change.

Client
Edelman Fossil Park + Museum
Project
Art direction,
Brand design
Year
2023
Partnered With
Stable by EB
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Testimonial

role
Stable by EB