Designing the synchronicity of a Decacorn through business and brand simplification
Gojek is one of Indonesia’s largest brands, cornering the app market for transit, shopping, food and payments amongst many other services. Common was part of The Stable by EB brand team responsible for simplifying the brand and visual language. We built a brand and typographic code system that simplified the disparate offerings into a contained branded house, elevating the sub-brands and clarifying the visual language across the suite through redesigning the logo form and brand architecture, adding a bespoke Gojek font and providing clear design codes for wider brand communication.
