Gojek

Designing the synchronicity of a Decacorn through business and brand simplification

Gojek is one of Indonesia’s largest brands, cornering the app market for transit, shopping, food and payments amongst many other services. Common was part of The Stable by EB brand team responsible for simplifying the brand and visual language. We built a brand and typographic code system that simplified the disparate offerings into a contained branded house, elevating the sub-brands and clarifying the visual language across the suite through redesigning the logo form and brand architecture, adding a bespoke Gojek font and providing clear design codes for wider brand communication.

Client
Gojek
Project
Art direction,
Brand design
Year
2022
Partnered With
The Stable by Elevation Barn
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Testimonial

role
The Stable by Elevation Barn