An integral creative partner of TEDxSydney
The event concept for 2015 was ‘Explore’. Our creative executions across multiple touch-points connoted the surrounding vernacular of ‘Explore’, whilst the Opera House opening titles considered the inner journey and exploration of the human mind.
The physical space of the Opera House being the gateway to exploration through the mind through the eyes of the screen. On the back of an award winning year in 2014, we develop the global TEDx brand style guide, playing the lead role in all brand and design related creative for TEDxSydney 2015.
We developed the concept and language for 2015 in two phases: The brand playbook design across all touch-points leading up to and integrated within the event, and the main creative concept and motion graphics for the event day creative. The brand book was more big TED focused, the opening title and event creative was more locally driven. The piece takes you on an internal journey through the abstract vision of the creative, the environmental and the rational parts of the mind before spitting the end frame out of the eyes of TEDxSydney and the Sydney Opera House.
Testimonial
'We worked closely and collaboratively with Mark and the team at Common for the entirety of its critical run at the Sydney Opera House. These were formative years for the brand, laying a solid and exciting foundation for future years. Common consistently demonstrated a deep understanding and appreciation of the nuances of TEDxSydney, and that was manifest in the quality and sophistication of its design work over that seminal period.'
