We live to create visual solutions that positively enhance cultural change in brands
Common is purposefully small, but thinks big...
Simply put, we are creative thinkers and doers with global reach, specialising in brand and visual communication for both business and the arts.
We help the foundations of a brand by simplifying, uncovering and celebrating it's truths through visual narrative.
Though lean in form we are long on experience with more than 30 years of expertise creating brand purpose across ideation, brand identity, experience design, environmental transformation, digital and motion.
Our Philosophy
Brands have the power to positively transform the world. Good design with reason plays a major role in making the world a better place. This is our unwavering philosophy so we don’t take on any responsibility lightly. It’s not about pretty things, it’s about purposeful and positive change.
We Promise
To be authentic to the brand promise that resonates with your community.
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To deliver emergent creative solutions that positively enhance your direction.
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To uncover category truths that allow us to define a unique direction.
Our Capabilities
Visual + Tonal Strategy
Brand Identity
Brand Vision
Creative Direction
Print
Experiential
Environmental
Packaging
Digital
Motion
Mark has been in the practice of visual communication and design led solutions since 1996.
Mark has worked as a creative at the highest level in London, New York and Sydney and has designed for some of the most influential creative agencies of the last 25 years including The Designers Republic and Attik, as the APAC Creative director. His breadth of knowledge spans visual strategy, branding, design, moving image and digital and he has worked on some of the largest brands in the world including Nike, Coca Cola, Virgin Mobile, Telstra, Foxtel, Ministry of Sound, Diageo, TED and Universal Studios to name a few. But proudly also include small Start-Up’s and the Arts to retain the balance within the studio.
Mark has represented the Australian design community as a board member of AWARD and as Vice Chairman of the Australian Graphic Design Association (AGDA) committee, and has judged all major creative awards in Australia. His work has been exhibited and published around the world including the Guggenheim Museum of Art in New York and the Design Museum in London. Currently the Creative director of Common Creative, the CCO for Global purpose driven solutions collective The Stable by Elevation Barn and creative advisor at Artyst, a bespoke art platform start-up.